When Walt Disney first had the idea of Disneyland, everyone thought he was crazy. People said it was impossible to build this theme park, because it was astronomically expensive, and completely new, like nothing that had been built before. So one of the first things he had the workers build was the castle.

His reasoning was, if you have this big beautiful castle that people can see, it’s going to galvanize them. They’re going to see it and get excited; they’re going to wonder what else he could do. It spreads magic. It spreads excitement, intrigue, energy, momentum—it gets people to see the potential. It also kept the workers motivated, because they saw how incredible this one aspect of his vision was. Brilliant!

I love that concept, so when I started creating Moticise, I kept thinking, what is my castle... and how can I build that first?

Well, Moticise isn’t just an exercise program. It’s a lifestyle in which you get really, really...

Have you ever taken the time to envision your ideal life? Where you’re happy, successful, fulfilled, at peace, around the people you want to be around, where you’re fit enough to enjoy it? Where you have enough energy?

I’ve always been passionate about visualizing. One day last winter, I was on a treadmill, and watching some really bad morning television, when it hit me—I could be using this time better.

I wanted to bring in my vision board and prop it up on the treadmill, so I could look at that while I ran. It’s huge, though—I store it under my bed—so I didn’t think it was really appropriate to carry it to the gym with me. So instead, I imagined it—all the inspiring images I’d put on it, all the places I wanted to go and the things I wanted to do. And you know what? It was incredibly motivating!

That’s how I got the idea for Moticise – Motivational Exercise. It’s a fitness program that integrates mindset...